Scott Donaton, "Madison & Vine"
Publisher: McGraw-Hill | 2004 | ISBN: 0071436847 | PDF | 240 pages | 1.1 MB
Publisher: McGraw-Hill | 2004 | ISBN: 0071436847 | PDF | 240 pages | 1.1 MB
From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & VineTM--lays out a case for why these industries will need to converge to survive, overcoming hurdles and creating business models based on content-commerce partnerships.
Downloads:
http://www.filesonic.com/file/1490906211
http://www.filesonic.com/file/1490906211
More information: http://www.allneedsall.com/
No comments:
Post a Comment